Search Engine Optimisation - SEO
Hartlepool based, affordable Search Engine Optimisation (SEO)
Search Engine Optimisation or SEO as it is known, is an essential factor of any successful website. There is now a demand higher than ever before for online shops, online stores and websites and more and more people are turning to Search Engines such as Google.
There are over 100 algorithms (tricky geek word) that a search engine typically uses to determine relevance of search words or terms. Your website must take these into consideration in order for the search engines to find and list your website as high as possible for the words relevant to your business or service.
A good website that has been optimised correctly is by far the smartest and most affordable investment you can make in your business! A website that has not been coded and written properly will just be lost in the millions of sites on the internet and do little or nothing for your business. Website construction requires technical skills as well as the obvious design skills and must be done by professionals.
There are numerous methods of Search Engine Optimisation and our experts use the best ones to ensure the highest rankings, in time, for your new website. Please remember that SEO isn't something that can happen over night. We will do all the initial SEO work while we build your website, and submit it to all the search engines, but ongoing Search Engine Optimisation is essential in keeping your rankings high which is why we recommend taking out one of our monthly SEO packages.
- Keyword Analysis - We analyse key words and phrases people use to find your products or services on the internet. You would be surprised at the words used, very often they are not the words that you would use! With our keyword analysis tools we analyse your key words to find out what people are really using.
- Home Page & Inside Page Optimisation - This is essential if your site is to have any chance of a good ranking. We make physical changes to your site. This includes optimising html design elements, optimising internal link structure, writing good copy, rich in key words.
- Web Page Optimisation - We can optimise a particular page of your website for a particular product or service your company is offering. We identify the key words & phrases people use to find out about the product or service you have to offer. We then use our understanding of search engine algorithms to produce the best possible results for your that web page.
- Copy Writing - From your basic copy we optimise each important paragraph and all Headings to produce web pages rich in keywords.
- Comprehensive Competitor Review - How do your competitors rank? Search engines like Google use more than 100 ranking factors in their algorithm. It is a very difficult to come to a conclusion as to what makes them rank but by searching for your competitors and analysing their website coding and text we can fine tune your site to try and beat them in ratings from certain key words.
- Search Engine & Directory Submissions - Online directories accept free inclusions and are powerful tools for getting you ranked either through the directories themselves or by the incoming link. Whereas the larger search engines feed off each other to some extent, there are hundreds of smaller search engines you can manually submit to. You not only get the benefit of their search engine but also it gives you additional linking.
- Reciprocal Link Building - This is an effective way to establish links with related websites and is the most important factor in Search engine Optimisation. We seek out suitable websites for you to link with and first determine the quality and authoritative status of the links, Authority relevant links are links from sites that are ranking on top 50 rankings in Google, .gov, .edu sites relevant to your business, sites that are very popular themselves.
Fresh Outlook
New ways of caring...
We offer a new look at the world of websites. We couple creating professional designs with saving & rebuilding lives.
We can honestly say we are the ONLY webdesign company in the UK offering 30% to charity.


